Senior Capstone Rebrand of GUESS — Madison Wallace

GUESS Re-Branding Senior Capstone

Professional Portfolio Practices

The objective of this 10 week assingment was to find something we were passionate about and work on it by ourselves. I decided to create an all denim clothing collection for GUESS, to re-brand them, and also help them reach a new target segment. The project deliverables included research, concepting, interviews, sketching, and a competetive analysis of GUESS.

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Creative Direction & Overall leader of Mock-Ad Campaign